Dr. Mike Iravo
Director, Westlands Campus, Jomo Kenyatta University Of Agriculture And Technology, P.o Box 62000 -00200 Nairobi
Influence Of Competitor’s Marketing Experience On Choice Of Strategic Response Of Multinational Corporations In Kenya
This study focused on the influence of competitor’s marketing experience on choice of strategic response of multinational corporations (MNC) in Kenya. MNCs operate in a business environment which is characterized by interconnected processes of globalization that exposes them to fierce market competition forces in the host countries. There has been an increased competition among MNCs in Kenyan market that has

Dr. Mike Iravo
Lecturer, Entrepreneurship And Procurement Department, Jomo Kenyatta University Of Agriculture & Technology (jkuat), Nairobi, Kenya
Mediating Effect Of Competition Orientation On The Relationship Between Dynamic Capabilities And Competitive Advantage Of Small And Medium Retail Enterprises In Kenya
This paper examines how competition orientation mediates dynamic capabilities and competitive advantage relationships in small and medium retail enterprises facing dynamic situations especially from large retail enterprises. A descriptive survey research design was adopted. The population was all small and medium retail enterprises in Kenya. The sample consisted of 358 respondents to get primary data. Data was analyzed using moderated

Dr Mike Iravo
Lecturer, Jomo Kenyatta University Of Agriculture And Technology, Nairobi, Kenya
Knitting Branch Network Expansion Variables Towards An Optimal Interpretative Structural Model
There is a growing interest in retail operations of supermarkets chains due to the dominant position supermarket retailers hold in the downstream supply chains. Current literature agrees that there are less works on his area. The present study is a flagship study investigating on branch network variables with a greater impact. Using a mixed research design(descriptive and exploratory)the study employs

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